Our Brand

We’ve put this guide together to help keep things consistent, clear and true to who we are - no matter where or how our brand shows up. Whether you’re designing for print, web, or social media, you’ll find everything you need here: our colours, fonts, logos, and how to use them in a way that feels unmistakably Brighter Life.

This page covers:

• Our core and secondary colour palettes (with accessibility in mind)
• The fonts we use and how we use them
• Logo options and tips for using them correctly
• Some helpful design examples and notes

Keeping a consistent look isn’t just about looking polished - it helps us build trust, feel familiar, and show up with the same care we give to our clients.

Our Core Colours

Our Secondary Colours

* Sunflower and Burnt Orange should only be used when the full colour logo is visible.

Accessibility

To ensure our colours can be seen by as many people as possible, we've guidelined which colours should be used together when designing for digital channels, which meet AA+ accessibility standards.

Aa 18pt means that this colour combination can be used at headline level, 18pt and above.

Body copy means that this colour combination can be used with body copy, at less than 18pt.

Our Fonts

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